I took part of a course for Creative licensing by Creve, and as a coursework developed a licensing plan and a brand book for Mur. Creve is the nationally operating creative industry business service and entrepreneurship learning environment of Humak University of Applied Sciences.
Mur is a popular Finnish children's book series created by Kaisa Happonen and Anne Vasko and published by Tammi Publishers. Images have been used with the permission of the brand owners.
Mur © Kaisa Happonen & Anne Vasko
Prints, patterns and layouts by Terhi Haikonen